Gucci and Show jumping…

Gucci has a long heritage informed and inspired by the equestrian world. Carrying forward this athletic glamor, Frida Giannini, the creative director of Gucci and a talented equestrian herself, evolved the exclusive wardrobe she created exclusively for Edwina Alexander  (one of the World’s leading female riders) and 26 year old royal Charlotte Casirgahi (a passionate Amateur feature to the international circuit and grand-daughter of Grace Kelly) into a 15-piece capsule equestrian collection.

The distinctive symbols of the House: the Gucci Crest, the horse-bit and the green-red-green webbing stripe define the collection.

Giannini created a multifunctional wardrobe: riding jackets and pants, shirts and polo tees, meant to be layered and worn interchangeably because unlike the U.S. circuit, the European circuit has competitions indoors throughout the winter months. Riders may be competing indoor one weekend and then outdoors the next, through out the year. Completing the outfits, are accessories mirroring the House’s values of modern equestrian design: the riding boot in plain leather is embellished with the Gucci crest detail, a black velvet covered riding cap, leather jumping bat, black nappa gloves and a silk foulard illustrated with whip motifs. For the horse, a new saddle has been handcrafted in black Guccissima leather, true to the core inspiration of the collection.

The collection shows off a traditional velvet helmet as well as classically adorned riding jackets with the Gucci emblem. The famed Italian fashion house brings a bit of old-school style to the 21st century international ring. A ring, where highly modern styles have been building popularity. It seems that after 20 years away from the equestrian world, Gucci stands out from the crowd; representing the classic and highly chic choice.

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Charlotte Casiraghi, the striking granddaughter of Princess Grace of Monaco offers the perfect muse for Frida, with a simple and elegant style, the uniform offered her both style and practicality for the 2011 Global Champions tour circuit.

“I loved riding in the collection that Frida designed for me, and I love this new wardrobe even more,” Casiraghi remarked. “It’s the best of sport and style.”

The collection; in navy, red and white, features a rosette motif from Gucci’s archives, inscribed with Charlotte’s initials, which appears on the Blazers, Polos, Buttons, Saddle pads, Rugs, Fly hats, and blankets, as well as on a one-of-a-kind brooch.

“Charlotte and her passion for show-jumping bring the spirit of Gucci to life so elegantly,” says Frida Giannini. “Our collaboration on the design of this new wardrobe was once again guided by the need for items to be both technically correct and stylish. The creativity and research behind this new wardrobe are a testament to the Gucci legacy of tradition and innovation.”

As if our world wasn’t already chic enough, our sport welcomed Gucci back into the arena after a 20-year hiatus. With the sponsorship of the Gucci Paris Masters now in Paris which started in December 2009, the Italian house has chosen well to collaborate with young royal beauty Charlotte Casiraghi as well as French rider Kevin Staut and Edwina Tops-Alexander.

Keep the style coming guys! We love it!

Making-of photo shoot with Kevin Staut for Gucci…